The showroom is where ideas take shape and where it is possible to understand how many materials can be embroidered and how many techniques can be used.

The showroom is where inspiration for new creations is found, a place where free rein is given to creativity and imagination.

Aside from thousands of embroidery samples, a vast archive of past collections houses some of the most prestigious international fashion brands, as well as the vast archive of Gianfranco Ferré: drawings, sketches, embroidery samples and fashion show photographs are encased within large books that show the various stages that go into making special garments, VIP items and Red Carpet dresses.