Ricami Laura is specialised in hand-machine embroidery, id est embroidery constructed using old pedal-powered machinery operated by hand. “Constructing” a piece of clothing starting from the embroidery is completely different from "completing" a garment with embroidery. This is what sets Ricami Laura apart from the rest of the embroidery factories in Italy. Ricami Laura's strong point is knowing how to work together on developing a collection, helping designers in the creation process, offering tips and solutions to make a one-of-a-kind garment.
The company employs a team of 45 people and is divided into departments. Aside from the embroiderers operating the machinery, there are also pattern makers, seamstresses, designers, cutters and quality control workers. This is due to the fact that, when constructing a VIP or red carpet dress, the skills are often required in-house to ensure the garment is already prepared for the next phase of the process or even almost finished.
The company's hand-machine operators often have to embroider semi-finished garments on the sides, sleeves or shoulders. In these cases, it is important to know how to reproduce the embroidery design directly on the garment without distortion. And while this is certainly an advantage hand-machine embroidery has over electronic embroidery, it is necessary to have various fields of specialisation within the company.